Customer, CRM & Growth
Building strong customer relationships is the key to sustainable restaurant success, and DOEat equips you with the right tools to achieve it. Our CRM & Growth module centralizes customer data, order history, and preferences to deliver personalized experiences every time. From loyalty programs and targeted promotions to digital feedback capture and review management, DOEat ensures your customers feel valued and engaged. Advanced segmentation and analytics help you run smarter campaigns that drive repeat business, increase customer lifetime value, and accelerate growth. With DOEat, every interaction becomes an opportunity to delight, retain, and expand your customer base.
Customer Profiles & Segments (RFM, Preferences, Insights)
DOEat empowers you to understand your customers deeply with rich profiles that capture demographics, preferences, and purchase behavior. Using advanced RFM (Recency, Frequency, Monetary) analysis, you can segment customers into actionable groups and tailor promotions, loyalty offers, and experiences accordingly. This ensures targeted engagement, stronger customer relationships, and maximized revenue potential.
- Centralized customer database with order history, preferences, and behavioral insights.
- Automated RFM analysis for advanced customer segmentation.
- Grouping based on demographics, spending patterns, and frequency.
- Personalized offers, campaigns, and product recommendations for each segment.
- Insights into high-value, lapsed, or at-risk customers.
- Predictive analytics for churn prevention and retention strategies.
- Social media and digital footprint integration for holistic customer insights.
Loyalty & Rewards (Points, Tiers, Vouchers, Gift Cards)
DOEat helps you turn casual diners into lifelong customers with a powerful loyalty and rewards engine. From points-based systems to tiered memberships, vouchers, and digital gift cards, you can design programs that drive repeat visits and higher spending. Flexible reward structures ensure that every customer feels valued while your brand builds long-term loyalty and trust.
- Configurable points-based loyalty program with instant redemption.
- Tiered memberships to encourage progression, exclusivity, and engagement.
- Digital vouchers, gift cards, and promotional rewards.
- Automated reward issuance based on spending, visits, or referrals.
- Real-time tracking of points, rewards, and redemption history.
- Integration with POS, app, and web platforms for seamless reward application.
- Referral and social sharing incentives to grow your customer base organically.
Additional Global-Standard Features
Marketing Automation & Customer Journey Mapping
- Automated email, SMS, and push campaigns based on customer lifecycle events.
- Trigger campaigns for birthdays, anniversaries, or milestone orders.
- Visual mapping of customer journeys to optimize touchpoints and engagement.
Referral & Advocacy Programs
- Incentivize customers to refer friends and family.
- Track referral success and reward loyal advocates automatically.
- Integrate referral campaigns with loyalty points or vouchers.
Omnichannel Customer Data Integration
- Personalized recommendations based on cross-channel behavior.
- Unified analytics for comprehensive customer insights.
- Centralized view of interactions across POS, app, website, delivery platforms, and social media.
Campaigns & Promotions (Rule-Based Discounts, Coupons, Automation)
DOEat empowers restaurants to run smart, targeted campaigns that maximize sales and customer engagement. With rule-based discounts, personalized coupons, and seasonal promotions, you can attract new customers while delighting existing ones. The system ensures promotions are easy to set up, track, and measure, so you always know what’s working and driving ROI.
- Rule-based discounts based on order value, time, frequency, or customer segment.
- Digital coupons, promo codes, and QR-based promotions for web, app, or in-store.
- Automated campaign scheduling for seasonal, holiday, or happy-hour offers.
- Real-time analytics to measure performance, ROI, and engagement.
- Cross-selling and upselling suggestions integrated with campaigns.
- AI-driven personalized offers for high-value or lapsed customers.
- Geo-targeted promotions for location-specific marketing.
Feedback & Reviews (NPS, Service Recovery Workflow, Sentiment Analysis)
DOEat gives you the tools to capture customer feedback instantly and act on it before it impacts your reputation. With built-in NPS surveys, star ratings, and customizable feedback forms, you gain actionable insights into guest experiences. The service recovery workflow ensures negative feedback is flagged and addressed quickly, turning dissatisfied customers into loyal advocates.
- Collect customer ratings, NPS, and detailed feedback in real time.
- Customizable survey templates for dine-in, delivery, or online orders.
- Automated alerts for negative feedback to trigger service recovery workflows.
- Track service quality across outlets, staff, and customer segments.
- Integration with review platforms (Google, Yelp, TripAdvisor) for centralized monitoring.
- Sentiment analysis to identify trends, recurring issues, and customer satisfaction drivers.
- AI-based recommendations for improving service, menus, and staff performance.
- Loyalty-linked feedback campaigns to reward constructive responses.
Delight, Retain & Grow Your Customer Base with DOEat
Turn every interaction into an opportunity with DOEat’s CRM & Growth module. From personalized engagement to loyalty rewards and intelligent campaigns, build lasting relationships that drive repeat business and accelerate growth.
Personalized Customer Engagement
- Centralized customer profiles and RFM-based segmentation for targeted offers.
- AI-driven recommendations and personalized promotions to increase repeat orders
- Track preferences, purchase history, and feedback to tailor each interaction.
Loyalty, Rewards & Referral Programs
- Automated reward issuance and redemption for seamless customer experience.
- Referral programs to expand your customer base and reward brand advocates.
- Points-based loyalty, tiered memberships, digital vouchers, and gift cards to incentivize visits.
Smart Campaigns & Feedback Management
- Rule-based discounts, digital coupons, and geo-targeted promotions to maximize ROI.
- Real-time NPS, star ratings, and service recovery workflows to resolve issues instantly.
- Sentiment analysis and predictive insights to improve service, menus, and customer satisfaction.